A newsroom process, built for small businesses.
You bring the news. We find the angle, write it to wire standards, publish it across established networks and verify every link before we call it done.
- 01
Your brief
Pick a package and tell us what’s new. We read your website, so the brief takes about ten minutes. Upload a photo or logo if you have one.
You · 10 minutes - 02
Research & draft
We research your business and market, choose the strongest angle and write the release in standard newswire format. An editor checks every fact, quote and claim.
Us · within 2 business days - 03
Your approval
Read the draft, ask for changes and approve it. Quotes attributed to you are always yours. Nothing is published without your sign-off.
You · on your schedule - 04
Publish & verify
Your release is distributed. We check each placement, archive it, and deliver your proof page, badge and social posts.
Us · typically 2–4 business days
Everything you need to put your coverage to work.
Publication is the start. The value comes from showing it in the places buyers already look.
- Proof page. A permanent page listing every placement with its date, status and archived copy.
- Distribution report. A downloadable summary of where your release appeared.
- “Published on” badge. A badge for your website that links to your proof page. Dynamic on Business Credibility and above.
- Social posts. Ready-to-post announcements for LinkedIn and Facebook, written in your voice.
- Credibility guide. Where to place your coverage: website, proposals, email signature, sales decks and Google Business Profile.
- Media kit (Authority Pro). Company boilerplate, founder bio, fact sheet and approved images in one place.
You probably have more news than you think.
A release works best when it announces something specific and true. These are the stories small businesses publish most.
Launches
A new business, product, service or location.
Milestones
Anniversaries, a customer milestone or a move to a bigger office.
People
A key hire, a new partner or a founder appointment.
Recognition
An award, certification, partnership or published research.
No news right now? Credibility Plus includes a founder Q&A feature, which doesn’t need a news hook.
Every release passes the same checks before it goes out.
- Facts traced to a source: your brief, your website or a public record.
- Quotes approved by the person quoted. We never invent them.
- Claims checked. No unverifiable “best”, “#1” or guaranteed results.
- Restricted topics screened before drafting, so you don’t pay for a release that can’t run.
- Wire format: headline, dateline, body, boilerplate and media contact.